About Us
Our story had it’s beginning in North St. Louis City in 1940. We opened our doors as Londoff Motors, which was actually on the second floor of the Londoff family’s bar and bowling alley. In the beginning, we were a Plymouth dealership, but when Ford introduced the Edsel – John Londoff, Sr. quickly switched. He became THE St. Louis Edsel dealer and was able to do well, even though the Edsel became known as the “hardest-to-sell” car in automotive history.
“I sold eight of those dogs over a weekend, and the regional office in Chicago called and wanted to send people down to see this whiz kid, this guy who could walk on water,” Mr. Londoff told the St. Louis Post-Dispatch in 1997.
“When they called me and asked if I’d be interested in a North County Chevrolet dealership on Brown Road, it was like asking a drowning man if he’d mind if they threw him a lifesaver.”
In 1960, John Londoff, Sr. founded his Florissant Chevrolet dealership on Dunn Road.
Always ahead of the curve in use of advertising dollars, he filled the airwaves with the famous Johnny Londoff Chevrolet, Inc. jingle. Written by George Drake and sung by Marty Bronson, this jingle has been featured in the Wall Street Journal and Time Magazine.
John Londoff, Sr. also wrote a society column for the old St. Louis Globe Democrat.
In 1983, Time Magazine named Mr. Londoff one of the top 10 automobile dealers in the United States. In 2007, he received GMAC’s Champion of Life Award for lifetime achievement and commitment to the community, most notably for raising millions of dollars for children’s charities, including the Sammy Davis Jr. Variety Telethon, St. Louis Children’s Hospital and St. Louis ARC.
On September 8, 1999, John Londoff, Jr. took over the reins of Johnny Londoff Chevrolet, Inc.. Under his direction, the dealership has expanded to 12 plus acres. We have also recently completed a $2.5 million renovation to our service and parts facility.
John Londoff, Jr. continues his father’s legacy of community outreach and charitable giving. 2024 marked the 61st year that Johnny Londoff Chevrolet, Inc. has awarded scholarships to deserving high school seniors from the community. To date we have awarded almost 700 scholarships to area Seniors. We continue to sponsor countless golf tournaments, raffles, auctions, sports teams, and fund raisers in the area, along with donating our time and energy to various civic and charitable organizations in the St. Louis area.
John Londoff, Jr. married a fellow North County girl, Mimi Kennealy and together they have raised four sons. The eldest two, John Londoff, III and Sam Londoff, have been full time with the company for 12 years, and oversee the day-to-day operations of the dealership and the online parts and accessories operation.
We launched Londoff Discount Parts in 2023, to bring our family's commitment to customer service to the online sales world. We're very excited to have this opportunity and cannot thank you enough for visiting our web store and joining the Londoff team! Family owned and operated for over 80 years, LONDOFF DISCOUNT PARTS sells genuine OEM GM parts and accessories at competitive prices. We pride ourselves in providing the best service and parts, and positive customer experience is always our priority.
If you have any questions, comments, or concerns, please don't hesitate to reach out! Thank you for choosing us for all of your genuine OEM GM parts and accessories needs!
- The Londoff Discount Parts Team